Web Design Background Colors
When a web site designer selects a background color for a website design, first thing to determine is whether it will be a light colored background or a dark color. Light colors will use a black or dark shaded text, where dark colors will use a white or pale tint. Some colors are inherintly light or dark, yellow for example is inherently a light color. Black text reads perfectly over yellow, while white text can often be illegible on a yellow web page background. Over red, blue and green, white text displays more legilbly than black. So as far as web page backgrounds are concerned, these colors are dark.
Your intended emotional response should determine what colors you choose for your web site design. What is the message you want to market to your website customers. Do you want the web page design to set a mood or stimulate the viewer’s emotions? Much research has been completed and many books have been written about the science behind color psychology. Black, for instance, is percieved by a website viewer as powerful and authoritative and helps promote a sense of drama and awe in a web design. White, on the other hand, tends to be perceived as innocent and pure. White provides the best contrast for reading black text and is neutral, so it can work with almost any website color theme.
