Web Design in Sarasota for FruitvilleMarket.com
Ecommerce Website Design in Sarasota, Florida
Razworks has launched a new Magento Commerce shopping cart web design for Sarasota, FL based company Fruitville Grove Market. FruitvilleMarket.com is the new ecommerce website and the company had a successful Christmas shopping season. “Today we have a website that we can direct our customers to that we our very pleased with”, states owner Henry Detwiler. “Michael Rassel is a true professional! He delivers more than you pay for”.
Razworks created an attractive front end web design in XHTML and CSS tableless layout scripting, with a web 2.0 style video player that plays the Fruitville Grove Market television commercial video. Entering the website via such a professional looking home page makes a very effective first impression with potential customers. Because the video uses the latest FLV video format it provides the optimal ratio of quality to filesize, and utilizes progressive download, which allows the video to be watched as it downloads.
The ecommerce part of the website can be accessed from any web page in the site. The shopping cart was created using the industry’s latest and greatest ecommerce software, Magento Commerce, which has been tauted by industry professionals as the best shopping cart software available today. It provides a very professional looking, easy to use and fully functional online store. Fruitville Grove Market wanted the ability to accept credit card payment from the website, so they opted to process payment from ecommerce website purchases via PayPal. Because of the zero startup cost PayPal was a preferred option opposed to establishing a merchant account and payment gateway. Michael Rassel configured the Magento Ecommerce website to capture the customers order and shipping information, then directed the customer to PayPal to process payment for the order.
Michael Rassel was also contracted by Fruitville Grove Market to perform various search engine optimizations. By optimizing the text content top keyword phrases, installing a WordPress blog for SEO editorial authoring, and a creating numerous social network accounts to support a link building campaign. Razworks also setup a Google Adwords pay per click a search engine marketing campaign to allow FruitvilleMarket.com to display an ad on the first page of Google search results anytime someone searched for Fruit Gift Baskets or Gift Fruit Baskets.
Michael Rassel is glad that Fruitville Grove Market had such a successful Holiday season, and is proud to have another happy Razworks web design and ecommerce website customer!
