Domain Ownership
by Michael Rassel
The main aspect that helps me produce such a low price web site that is the fact that I do everything myself. That includes being the door to door salesman. I take time every week to walk the streets, get a little exercise and talk with small business owners about the Razworks $499 Website. I meet some great people and have some interesting and often rewarding conversations. I get feedback about how I can make my product more of a value for local business owners. For example, one of the number one questions I heard in my travels to small businesses throughout town is, “With my old web designer, everytime I needed to change text or add images?”, the business owner would recall, ”I had to pay them $125 per hour and it would take a week or more before it was completed properly”. I responded to that common question by implementing a Do-It-Yourself webpage editor in the Razworks $499 web site. Now website owners can edit text, upload images and add new web pages from any Internet connected computer using a web browser like Internet Explorer 7 or Firefox. My hourly rate is $75, so although that is almost half the average rate, text and image updates can still add up quickly. The web page editor allows business owners to manage the website content inhouse and save a lot of money.
In talking to many small business owners I’ve discovered that unethical web site developers are disturbingly common. The story of the web designer holding a domain name hostage is one that is unfortunately familiar. Not only have I heard horror stories in conversations with potential clients, but I have personally redesigned websites whose previous web designer was very reluctant about releasing the domain to the business owner. Time and money was expended in releasing the domain to it’s rightful owner.
Razworks policy is that the business owner always has administrative access to their domain, web hosting and any other third party services that they are paying for. Many companies spend thousands of dollars on print collateral and other advertising media that displays the company website domain name. Unethical web developers realize this and will often limit access to the domain name. The business owner then has no choice but to pay the web developer for domain name administration. Razworks uses GoDaddy, the world’s leading domain registry and web hosting service, and the account login information is always emailed to the client so they can control access and administration.
This policy gives clients peace of mind in knowing that they always have control of their website and domain name.
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