Viral Video and SEO Value

By now most people in the web design industry are familiar with the subject of SEO, or search engine optimization. Everybody knows the basic concept: get links to your site and you will do better in the search engines. There is of course more to it than that, but at the end of the day that is the goal of any successful SEO campaign.

What could viral video possibly have to do with SEO? If optimization is all that’s on your mind, it can become tempting to ignore what is trending on the web. Can’t you accomplish what you want by doing article marketing and guest posts? Do you really need more info to get the job done?

No, but if you want to make your life easier and stay in touch with where things are headed, you can’t afford to ignore the world of viral video. Today, videos are shared on social networks and can quickly place your brand in front of a large audience. If you’re resistant to the idea of social networks, and you’re only concerned about links, you’re making a mistake by thinking that the two aren’t intimately connected.

The more people who know about your site, the more people will link to it. The more impact a video makes on somebody, the more likely somebody will link to it. Keep these basic principles in mind, and there is a good chance that you will draw a lot of traffic to your site. The most important aspect of the video is that it should be something people want to share. The most shared videos are cute, funny, sexy, or shocking. Keep in mind who your audience is, and create videos that will interest them. Keep an eye on your competition. Pay attention to what makes them successful, and take away a general sense of what worked. Don’t produce immitations. Videos only go viral if they catch people by surprise. If something seems at all rehashed, it doesn’t have the edge and people won’t want to share it.

Be sure to put your videos out there. Share them yourself using several different social bookmarking and networking sites. Most of these sites will share your material with more people if you are regularly sharing things that people find interesting, so be sure to share more than just videos.

There a numerous formats of video available, and what video format you use is dependent upon the environment that the video will be viewed.  Website video, for instance typically uses the .flv, wmv, or mp4 formats, but mobile video formats have been changing the video format landscape.  With the arrival of HTML5, which has native video support built in, third party video plugins such as Adobe Flash have been rumored to become obsolete. Apple announced it would not support Adobe Flash on it’s popular Iphone, which created a panic among frequent users of Adobe Flash multi-media. However, Google’s Droid mobile operating system is boldly promoting the support of Flash media, which many believe will keep Adobe Flash alive in the mobile marketplace.

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Razworks has launced a new website design for Sarasota, FL based company Handaid. Handaid sells a patent pending device that helps children stop thumb sucking. Razworks developed the website within a very short two week timeline in order to launch in conjuction with a 500,000 piece ValPak postal mailing. “The upgrade that you did on our website is volumes above what we originally had, and you did it in the time that you said that you would”, stated Handaid owner Ken Stevens. “It looks incredibly professional”, Ken added, ” and gave our customers the ability to walk through our website with ease”.

Razworks created the web design in XHTML and CSS tableless layout scripting. A web 2.0 style video player plays owner/inventer Ken Stevens introductory video, which makes for a very effective and professional looking home page. Because the video uses the latest FLV video format it provides the optimal ratio of quality to filesize, and utilizes progressive download, which allows the video to be watched as it downloads.

Razworks web design services also performed various search engine optimization by embellishing the text content and including a modest repetition of the products top 3 keyword phrases. Other search engine optimization the installation of a WordPress blog for SEO editorial authoring, and a social network link building campaign.

Razworks website design also setup a Google Adwords pay per click a search engine marketing campaing and trained Ken Stevens on how to manage the advertising account. YourHandaid.com now appears on the first page of Google whenever someone searches for a product to stop thumb sucking.

Handaid wanted the ability to accept credit card payment from the website, yet they were not yet prepared to establish a merchant account and payment gateway. Razworks web design setup Handaid with PayPal and created custom web forms that captured the customers order and shipping information, then directed the customer to PayPal to process payment for the order.

Michael Rassel is proud to have another happy Razworks web design customer!

Razworks, LLC has completed and launched a new web design for Sarasota, FL business SS Motorsports of Sarasota. The official website, CarsBySS.com, is a showcase for the business’s specialization in remanufacturing classic muscle cars, like 1969 Camaros and 1969 Corvettes. Razworks produced an exotic web design interface for the Sarasota based company. The website utilizes WordPress for blogging and content management, as well as the latest streaming video technologies. You can view the website at http://www.carsbyss.com. To contact Razworks for website design, video, audio or animation production, visit http://razworks.com or call 941-685-8851

The Broadcast Wave Format is a file format for of audio data. It can be used for the seamless exchange of audio material between different broadcast environments and equipment based on different computer platforms. As well as the audio data, a BWF file contains the minimum information that is considered necessary for all broadcast applications. From the BWF file, using an object-oriented approach, a higher level descriptor can be used to reference other files containing more complex sets of information which can be used for the different specialised applications.

The Broadcast Wave Format is based on the Microsoft WAVE audio file format which is one type of file specified in the Microsoft “Resource Interchange File Format”, RIFF. Some restrictions are applied to the original format. In addition the file includes an “Broadcast Audio Extension” chunk. A chunk is a basic building block of RIFF files. This illustrated below.

 

 

Audio Formats

Broadcast Wave Format

Music, sound and voice overs are almost mandatory for a video or DVD production. Audio will become common place in web design as the Internet enters a new phase of maturity.

The Mp3 file format changed how listen to music. Video and Audio will change how we use the Internet. The synchronizing music, sound effects and voice overs with video is not a new idea. The first movies with sound appeared in the early 1900′s. The addition of sound spawned the era of motion pictures. Hollywood has transformed sound production into a sophisticated art. A great soundtrack can make a great movie.

Video Games have given birth to a new evolution of sound. Interactive characters talk to you while you control your own virtual character that makes it’s own sounds. The environment in which these characters exist is filled with various sounds and ambience. Soundtrack music often plays in the background. And, the Internet will see similar adoptions of sound in websites as web design continues to evolve.

Video Game sound can be get very complex. But it all starts with the basics.

Pro Audio Production

What is Pro Audio Production? Let’s Google it and find out.